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About the campaign

This campaign is initiated by Danish Entrepreneurs (Danske Iværksættere) and Obsidian Digital, two organizations committed to protecting the future of small businesses and startups in Europe.

We launched this campaign to raise awareness about how upcoming EU regulation – the Digital Fairness Act – risks removing one of the most vital tools available to startups: targeted advertising based on third-party data. Without this tool, startups lose their ability to efficiently reach the right customers, compete with large platforms, and grow their business.

Through this campaign, we want to show what’s really at stake. That’s why we are building a coalition of founders, marketers, and digital experts to tell the real story – not from inside the Brussels bubble, but from the ground level where real businesses fight for growth every day.

Our goal is to:

  • Inform policymakers and the public about the economic consequences of restricting targeted advertising
  • Highlight how these rules would unintentionally benefit large platforms while hurting small and innovative businesses
  • Mobilize founders, marketers, and citizens to share their voice and demand smarter, fairer regulation

This is not about resisting regulation. It’s about striking the right balance so that Europe remains a place where new companies can thrive and compete on equal terms.

We’ve created this campaign site to gather voices, share cases, and advocate for a future where data-driven growth and consumer protection go hand in hand.

Join us. Speak up. Let’s keep the internet open, smart, and competitive.